Client
Global Auto OEM
Challenge
A global car manufacturer wanted to understand the latest trends and future outlook for telematics, infotainment, and ADAS (Advanced Driver Assistance Systems) in China. These technologies are now key factors in the competitive Chinese auto market. They needed trusted, local insights from senior industry experts to help with their strategic planning. The goal was to hold an executive roundtable with top Chinese experts and provide a clear, focused report for their leadership team.
Liahnson Approach
Liahanson provided the client with direct access to a carefully selected group of senior telematics and ADAS experts based in China, including:
1) VP, AutoNavi at Alibaba.com
- 10+ years in telematics/infotainment
- Led major telematics alliance between SAIC Group and Shanghai Municipal Government
- Executive Vice Chairman, Telematics at China conference
2) Professor, School of Automotive Studies, Tongji University
- 20+ years in ADAS and automotive radar systems
- Member of China’s Thousand Talents Plan
- Specialist in smart car technology integration
To gather deep, firsthand insights, Liahanson organized and facilitated an executive roundtable that brought together these top experts and the client’s leadership team. This approach ensured the client received credible and timely perspectives from key industry figures to guide their China strategy.
Outcome
Incorporating these feedbacks and insights, the client finalized its sound architecture with enhanced confidence in market fit, technical integrity, and cohesive auditory branding.
Liahnson & Company connects you with the right experts—anywhere in the world, in under 48 hours. With over 100,000 projects completed and access to a global network of more than 5.1 million experts, we empower you to move faster with precision and confidence. Get connected to industry-leading experts and make smarter decisions, faster.
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