{"id":141,"date":"2025-09-08T00:54:17","date_gmt":"2025-09-08T00:54:17","guid":{"rendered":"https:\/\/liahnson.com\/insights\/?p=141"},"modified":"2025-09-08T00:54:20","modified_gmt":"2025-09-08T00:54:20","slug":"case-study-investment-due-diligence-in-the-u-s-cosmetics-market","status":"publish","type":"post","link":"https:\/\/liahnson.com\/insights\/case-study-investment-due-diligence-in-the-u-s-cosmetics-market\/","title":{"rendered":"[Case Study] Investment Due Diligence in the U.S. Cosmetics Market"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Client<\/h2>\n\n\n\n<p>One of Korea\u2019s largest cosmetics ODM firms<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge<\/h2>\n\n\n\n<p>The client, a leading ODM player in Korea, sought to expand into the U.S. through a joint venture partnership with established cosmetics brands. To achieve this, they needed to identify and meet senior executives of potential partners, screen opportunities through in-person meetings, and move toward board-level discussions \u2014 all within a short timeline.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Liahnson Approach<\/h2>\n\n\n\n<p><strong>Liahnson &amp; Company combined past joint venture project experience with our global expert network to support the client\u2019s investment due diligence process.<\/strong> We identified key executives from U.S. beauty brands and arranged multiple in-person meetings, ensuring that insights were both practical and directly relevant to partnership evaluation.<\/p>\n\n\n\n<p>To support the due diligence, we engaged trusted industry experts with direct operational and procurement experience in the U.S. cosmetics sector:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Expert 1 \u2014 COO, Dr. Denese Skincare (SkinScience Labs)<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>15+ years of senior management in U.S. cosmetics<\/li>\n\n\n\n<li>Oversaw global skincare launches via QVC and international channels<\/li>\n\n\n\n<li>Negotiated supplier contracts to improve efficiency and reduce costs<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Expert 2 \u2014 Executive Director of Procurement &amp; Package Development, Laura Geller Beauty<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>20 years of procurement and packaging leadership<\/li>\n\n\n\n<li>Directed global sourcing and contract manufacturing strategies<\/li>\n\n\n\n<li>Built supplier partnerships to enhance efficiency and foster innovation<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Outcome<\/h2>\n\n\n\n<p>The client successfully completed an <strong>investment due diligence<\/strong> process on potential joint venture partners. With validated insights from senior executives, they accelerated board-level negotiations and built a stronger foundation for U.S. market entry.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em><strong>Liahnson &amp; Company<\/strong>\u00a0connects you with the right experts\u2014anywhere in the world, in under<strong>\u00a048 hours<\/strong>. With<strong>\u00a0over 100,000 projects<\/strong>\u00a0completed and access to a global network of more than<strong>\u00a05.1 million experts<\/strong>, we empower you to move faster with precision and confidence.\u00a0<a href=\"https:\/\/liahnson-remember.com\/client\/project\/detail?utm_source=homepage&amp;utm_medium=homepage_blog&amp;utm_campaign=post_case_study&amp;utm_content=[Case Study] Investment Due Diligence in the U.S. Cosmetics Market\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Get connected to industry-leading experts and make smarter decisions, faster.<\/a><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/liahnson-remember.com\/client\/project\/detail?utm_source=homepage&amp;utm_medium=homepage_blog&amp;utm_campaign=post_case_study&amp;utm_content=[Case Study] Investment Due Diligence in the U.S. Cosmetics Market\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><img decoding=\"async\" src=\"http:\/\/liahnson.com\/wp\/wp-content\/uploads\/2025\/08\/%EB%B8%94%EB%A1%9C%EA%B7%B8%EB%B0%B0%EB%84%88_eng.jpg\" alt=\"\" class=\"wp-image-48\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Client One of Korea\u2019s largest cosmetics ODM firms Challenge The client, a leading ODM player in Korea, sought to expand into the U.S. through a joint venture partnership with established cosmetics brands. To achieve this, they needed to identify and meet senior executives of potential partners, screen opportunities through in-person meetings, and move toward board-level [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[213,209,203,19,206,207,202,211,10,131,201,212,20,42,216,210,205,215,204,208,214],"class_list":["post-141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case_study","tag-beauty-industry","tag-business-due-diligence","tag-business-expansion-us","tag-case-study","tag-contract-manufacturing","tag-cosmetics-industry","tag-cross-border-investment","tag-executive-networking","tag-expert-network-services","tag-investment-consulting","tag-investment-due-diligence","tag-joint-venture-partnership","tag-liahnson-company","tag-market-entry-strategy","tag-market-intelligence","tag-mergers-and-acquisitions","tag-odm-cosmetics","tag-private-equity-insights","tag-strategic-partnerships","tag-supplier-due-diligence","tag-us-cosmetics-market"],"_links":{"self":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts\/141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/comments?post=141"}],"version-history":[{"count":1,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts\/141\/revisions"}],"predecessor-version":[{"id":143,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts\/141\/revisions\/143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/media\/142"}],"wp:attachment":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/media?parent=141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/categories?post=141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/tags?post=141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}