Challenge<\/h2>\n\n\n\n
The client held strong brand power and market share across Asia, where they had successfully launched their Enterprise Social Network (ESN) software product. Their next step was to expand globally, with France chosen as the first market outside Asia. To build a solid entry strategy, the client needed in-depth insights into the French competitive landscape and access to potential business partners with IT purchasing authority.<\/p>\n\n\n\n
Liahnson Approach<\/h2>\n\n\n\n
We combined in-person meetings, phone interviews, and written surveys with carefully selected experts to support our client’s global launch of their successful ESN (Enterprise Social Network) software product from Asia to France. Leveraging our cross-border network and referral system, we worked seamlessly across different offices to recommend 5 former competitor experts and 20 experts from potential client’s business partners in Finance, all with IT purchasing decision-making authority. This ensured we connected the client with both deep market insights and direct partner access within a tight timeline, accelerating their first trial outside Asia.<\/p>\n\n\n\n
To support the analysis, the consultant engaged professionals with direct experience across key sectors and geographies:<\/p>\n\n\n\n
Expert 1 \u2014 Former Sales Director, Google France<\/strong><\/h5>\n\n\n\n\n- 20+ years in IT software industry<\/li>\n\n\n\n
- Built enterprise channel network in Southern Europe<\/li>\n\n\n\n
- Led cloud offering expansion in France, Italy, Spain, and Portugal<\/li>\n<\/ul>\n\n\n\n
Expert 2 \u2014 Chief Technology Officer, ENGIE<\/strong><\/h5>\n\n\n\n\n- 18+ years in IT infrastructure and production management<\/li>\n\n\n\n
- Experience at Alcatel, HP, and ENGIE<\/li>\n\n\n\n
- Oversaw adoption of ServiceNow and Microsoft O365 collaboration tools<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
Outcome<\/h2>\n\n\n\n
The client gained a clear understanding of the French ESN market and established valuable connections with decision-makers from both competitors and potential partners. These insights provided a strong foundation for their first global product launch strategy and acclerated their market entry in France.<\/p>\n\n\n\n
\n\n\n\nLiahnson & Company<\/strong>\u00a0connects you with the right experts\u2014anywhere in the world, in under\u00a048 hours<\/strong>. With\u00a0over 100,000 projects<\/strong>\u00a0completed and access to a global network of more than\u00a05.1 million experts<\/strong>, we empower you to move faster with precision and confidence.\u00a0Get connected to industry-leading experts and make smarter decisions, faster.<\/a><\/em><\/p>\n\n\n\n![\"\"](\"http:\/\/liahnson.com\/wp\/wp-content\/uploads\/2025\/08\/%EB%B8%94%EB%A1%9C%EA%B7%B8%EB%B0%B0%EB%84%88_eng.jpg\")
<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"Client One of the largest Internet service companies in North Asia Challenge The client held strong brand power and market share across Asia, where they had successfully launched their Enterprise Social Network (ESN) software product. Their next step was to expand globally, with France chosen as the first market outside Asia. To build a solid […]<\/p>\n","protected":false},"author":1,"featured_media":124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[167,78,19,177,165,161,176,153,159,157,169,152,164,52,174,170,162,160,156,158,79,173,154,155,166,168,175,171,172,179],"class_list":["post-123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case_study","tag-b2b-software","tag-business-development","tag-case-study","tag-collaboration-tools","tag-competitive-analysis","tag-decision-makers","tag-engie","tag-enterprise-social-network-esn","tag-europe","tag-former-sales-director","tag-france","tag-france-market","tag-french-market","tag-global-expansion","tag-go-to-market-strategy","tag-google-france","tag-industry-experts","tag-it-consulting","tag-it-purchasing-authority","tag-market-entry-research","tag-market-research","tag-paris","tag-partnership-identification","tag-saas-software-as-a-service","tag-servicenow","tag-software-launch","tag-southern-europe","tag-subject-matter-experts-smes","tag-technology-consulting","tag-use-case"],"_links":{"self":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts\/123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/comments?post=123"}],"version-history":[{"count":1,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts\/123\/revisions"}],"predecessor-version":[{"id":125,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts\/123\/revisions\/125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/media\/124"}],"wp:attachment":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/media?parent=123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/categories?post=123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/tags?post=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Expert 2 \u2014 Chief Technology Officer, ENGIE<\/strong><\/h5>\n\n\n\n\n- 18+ years in IT infrastructure and production management<\/li>\n\n\n\n
- Experience at Alcatel, HP, and ENGIE<\/li>\n\n\n\n
- Oversaw adoption of ServiceNow and Microsoft O365 collaboration tools<\/li>\n<\/ul>\n\n\n\n<\/div>\n\n\n\n
Outcome<\/h2>\n\n\n\n
The client gained a clear understanding of the French ESN market and established valuable connections with decision-makers from both competitors and potential partners. These insights provided a strong foundation for their first global product launch strategy and acclerated their market entry in France.<\/p>\n\n\n\n
\n\n\n\nLiahnson & Company<\/strong>\u00a0connects you with the right experts\u2014anywhere in the world, in under\u00a048 hours<\/strong>. With\u00a0over 100,000 projects<\/strong>\u00a0completed and access to a global network of more than\u00a05.1 million experts<\/strong>, we empower you to move faster with precision and confidence.\u00a0Get connected to industry-leading experts and make smarter decisions, faster.<\/a><\/em><\/p>\n\n\n\n<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"Client One of the largest Internet service companies in North Asia Challenge The client held strong brand power and market share across Asia, where they had successfully launched their Enterprise Social Network (ESN) software product. Their next step was to expand globally, with France chosen as the first market outside Asia. To build a solid […]<\/p>\n","protected":false},"author":1,"featured_media":124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[167,78,19,177,165,161,176,153,159,157,169,152,164,52,174,170,162,160,156,158,79,173,154,155,166,168,175,171,172,179],"class_list":["post-123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case_study","tag-b2b-software","tag-business-development","tag-case-study","tag-collaboration-tools","tag-competitive-analysis","tag-decision-makers","tag-engie","tag-enterprise-social-network-esn","tag-europe","tag-former-sales-director","tag-france","tag-france-market","tag-french-market","tag-global-expansion","tag-go-to-market-strategy","tag-google-france","tag-industry-experts","tag-it-consulting","tag-it-purchasing-authority","tag-market-entry-research","tag-market-research","tag-paris","tag-partnership-identification","tag-saas-software-as-a-service","tag-servicenow","tag-software-launch","tag-southern-europe","tag-subject-matter-experts-smes","tag-technology-consulting","tag-use-case"],"_links":{"self":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts\/123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/comments?post=123"}],"version-history":[{"count":1,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts\/123\/revisions"}],"predecessor-version":[{"id":125,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts\/123\/revisions\/125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/media\/124"}],"wp:attachment":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/media?parent=123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/categories?post=123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/tags?post=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Outcome<\/h2>\n\n\n\n
The client gained a clear understanding of the French ESN market and established valuable connections with decision-makers from both competitors and potential partners. These insights provided a strong foundation for their first global product launch strategy and acclerated their market entry in France.<\/p>\n\n\n\n
\n\n\n\n
Liahnson & Company<\/strong>\u00a0connects you with the right experts\u2014anywhere in the world, in under\u00a048 hours<\/strong>. With\u00a0over 100,000 projects<\/strong>\u00a0completed and access to a global network of more than\u00a05.1 million experts<\/strong>, we empower you to move faster with precision and confidence.\u00a0Get connected to industry-leading experts and make smarter decisions, faster.<\/a><\/em><\/p>\n\n\n\n Client One of the largest Internet service companies in North Asia Challenge The client held strong brand power and market share across Asia, where they had successfully launched their Enterprise Social Network (ESN) software product. Their next step was to expand globally, with France chosen as the first market outside Asia. To build a solid […]<\/p>\n","protected":false},"author":1,"featured_media":124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[167,78,19,177,165,161,176,153,159,157,169,152,164,52,174,170,162,160,156,158,79,173,154,155,166,168,175,171,172,179],"class_list":["post-123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case_study","tag-b2b-software","tag-business-development","tag-case-study","tag-collaboration-tools","tag-competitive-analysis","tag-decision-makers","tag-engie","tag-enterprise-social-network-esn","tag-europe","tag-former-sales-director","tag-france","tag-france-market","tag-french-market","tag-global-expansion","tag-go-to-market-strategy","tag-google-france","tag-industry-experts","tag-it-consulting","tag-it-purchasing-authority","tag-market-entry-research","tag-market-research","tag-paris","tag-partnership-identification","tag-saas-software-as-a-service","tag-servicenow","tag-software-launch","tag-southern-europe","tag-subject-matter-experts-smes","tag-technology-consulting","tag-use-case"],"_links":{"self":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts\/123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/comments?post=123"}],"version-history":[{"count":1,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts\/123\/revisions"}],"predecessor-version":[{"id":125,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/posts\/123\/revisions\/125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/media\/124"}],"wp:attachment":[{"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/media?parent=123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/categories?post=123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liahnson.com\/insights\/wp-json\/wp\/v2\/tags?post=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"