Client
One of the largest Internet service companies in North Asia
Challenge
The client held strong brand power and market share across Asia, where they had successfully launched their Enterprise Social Network (ESN) software product. Their next step was to expand globally, with France chosen as the first market outside Asia. To build a solid entry strategy, the client needed in-depth insights into the French competitive landscape and access to potential business partners with IT purchasing authority.
Liahnson Approach
We combined in-person meetings, phone interviews, and written surveys with carefully selected experts to support our client’s global launch of their successful ESN (Enterprise Social Network) software product from Asia to France. Leveraging our cross-border network and referral system, we worked seamlessly across different offices to recommend 5 former competitor experts and 20 experts from potential client’s business partners in Finance, all with IT purchasing decision-making authority. This ensured we connected the client with both deep market insights and direct partner access within a tight timeline, accelerating their first trial outside Asia.
To support the analysis, the consultant engaged professionals with direct experience across key sectors and geographies:
Expert 1 — Former Sales Director, Google France
- 20+ years in IT software industry
- Built enterprise channel network in Southern Europe
- Led cloud offering expansion in France, Italy, Spain, and Portugal
Expert 2 — Chief Technology Officer, ENGIE
- 18+ years in IT infrastructure and production management
- Experience at Alcatel, HP, and ENGIE
- Oversaw adoption of ServiceNow and Microsoft O365 collaboration tools
Outcome
The client gained a clear understanding of the French ESN market and established valuable connections with decision-makers from both competitors and potential partners. These insights provided a strong foundation for their first global product launch strategy and acclerated their market entry in France.
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