Client
A Korean Cosmetics Company
Challenge
The client sought to analyze K-Beauty’s expansion into global markets and understand how local brands were adapting their marketing and distribution strategies abroad.
They needed real insights from marketing professionals who had worked closely with global K-Beauty brands such as Silicon2 and Irisbrite.
The project required at least 3 expert interviews to be completed before the holiday, within a very tight schedule.
Liahnson Approach
Liahnson & Company leveraged its Expert Network Service (ENS) to connect the client with marketing professionals experienced in global K-Beauty operations. Within just 1 hour of receiving the client’s request, Liahnson delivered profiles of more than 10 immediately available experts who had worked in the marketing strategy teams of target companies such as Silicon2, Irisbrite and COSMAX.
Over the following 3 weeks, more than 5 expert interviews were arranged and completed, including 3 extended sessions of more than 2 hours each.
Through precise coordination and continuous follow-up, all expert engagements were conducted on schedule, ensuring the client’s research goals were fully achieved within the project timeline.
The profiles below are of some of the experts who participated in this project.
Expert 1 — Current The Founders Marketer
- 3+ years in sales and marketing
- Specialized in Americas region and cross-border branding strategy
Expert 2 — Former Irisbrite Marketing Manager
- Led Amazon and TikTok campaigns for North America
- Expert in brand localization and digital marketing growth
Outcome
The client successfully completed the project within the planned timeline and gained the insights needed to understand global K-Beauty marketing strategies and brand expansion practices.
The research findings were directly reflected in the client’s decision-making, and based on the high level of satisfaction with the results, the company proceeded with an additional contract with Liahnson & Company.
Liahnson & Company connects you with the right experts—anywhere in the world, in under 48 hours. With over 100,000 projects completed and access to a global network of more than 5.1 million experts, we empower you to move faster with precision and confidence. Get connected to industry-leading experts and make smarter decisions, faster.
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