[Case Study] Investment Due Diligence in the U.S. Cosmetics Market

Client

One of Korea’s largest cosmetics ODM firms

Challenge

The client, a leading ODM player in Korea, sought to expand into the U.S. through a joint venture partnership with established cosmetics brands. To achieve this, they needed to identify and meet senior executives of potential partners, screen opportunities through in-person meetings, and move toward board-level discussions — all within a short timeline.

Liahnson Approach

Liahnson & Company combined past joint venture project experience with our global expert network to support the client’s investment due diligence process. We identified key executives from U.S. beauty brands and arranged multiple in-person meetings, ensuring that insights were both practical and directly relevant to partnership evaluation.

To support the due diligence, we engaged trusted industry experts with direct operational and procurement experience in the U.S. cosmetics sector:

Expert 1 — COO, Dr. Denese Skincare (SkinScience Labs)

• 15+ years of senior management in U.S. cosmetics
• Oversaw global skincare launches via QVC and international channels
• Negotiated supplier contracts to improve efficiency and reduce costs

Expert 2 — Executive Director of Procurement & Package Development, Laura Geller Beauty

• 20 years of procurement and packaging leadership
• Directed global sourcing and contract manufacturing strategies
• Built supplier partnerships to enhance efficiency and foster innovation

Outcome

The client successfully completed an investment due diligence process on potential joint venture partners. With validated insights from senior executives, they accelerated board-level negotiations and built a stronger foundation for U.S. market entry.

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