[Case Study] European Solar Market Opportunity Assessment

solar market image

Client

A leading Korean chemical company

Challenge

The client needed a clear view of the European solar market and an objective assessment of whether its products could be commercially viable in the region.

Liahnson Approach

Liahnson & Company analyzed the Japanese and European solar markets to clarify overall trends and market conditions. To secure deeper field insight, we recruited at least 10 C-level and senior-level experts across module manufacturing, distribution, policy, market analysis, and power plant development, all with direct experience in Europe.

Over 1 month, we conducted focused interviews to assess product fit, demand potential, competitive benchmarks, and regulatory considerations. These conversations provided a grounded, experience-based view that supported the client’s strategic evaluation.

The following are select profiles of experts engaged in this project.

Expert 1 — European Executive Leader, Jinko Solar
  • Experience overseeing module sales and regional distribution in Europe
  • Strong understanding of pricing trends, buyer behavior, and regional market shifts
Expert 2 — European Distributed Generation Lead, Astronergy Solar
  • Responsible for strategy and execution of distributed generation projects across Europe
  • Expertise in regulatory environments and project-level economics

Outcome

The project delivered grounded insights from European industry practitioners, enabling the client to judge the feasibility of market entry with confidence.

Key findings strengthened internal decision making and created a foundation for continued expert-based market monitoring.


Liahnson & Company connects you with the right experts—anywhere in the world, in under 48 hours. With over 100,000 projects completed and access to a global network of more than 5.1 million experts, we empower you to move faster with precision and confidence. Get connected to industry-leading experts and make smarter decisions, faster.

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