Client
A leading Korean food company
Challenge
The client wanted to benchmark how a competitor achieved strong sales and marketing success on Amazon in the United States. They requested that the process be conducted through a moderator, where questions would flow from the client to Liahnson, then to the moderator, and finally to the experts.
Liahnson Approach
Liahnson & Company used its Expert Network Service to identify marketing experts with direct Amazon experience at the target competitor. Within 10 minutes of confirmation, Liahnson delivered profiles of 6 qualified experts for the client’s review.
All interviews were arranged within 1 week and conducted through a structured moderation process. Liahnson directly participated in the calls to manage communication among the client, moderator, and experts, ensuring smooth coordination and consistent research quality throughout the engagement.
The profiles below are of some of the experts who participated in this project.
Expert 1 — U.S. IMC and Digital Marketing Manager
- Responsible for Amazon campaigns and digital promotions for a major Korean F&B brand in the U.S.
- Hands-on experience launching and growing the brand’s signature line on Amazon
Expert 2 — Former Global E-commerce and Brand Marketing Manager
- Managed Amazon, Walmart, and TikTok Shop operations for Korean food products in North America
- Experienced in category management, advertising optimization, and cross-border digital marketing
- Focused on brand localization and performance-driven growth across U.S. online marketplaces
Outcome
The client obtained clear and practical insights into Amazon marketing, category management, and brand positioning strategies. Liahnson’s active participation and full-cycle management ensured a professional, efficient, and confidential benchmarking process that delivered high client satisfaction.
Liahnson & Company connects you with the right experts—anywhere in the world, in under 48 hours. With over 100,000 projects completed and access to a global network of more than 5.1 million experts, we empower you to move faster with precision and confidence. Get connected to industry-leading experts and make smarter decisions, faster.
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